| An unprecedented amount of information is generated, transmitted, captured, and analyzed at an unprecedented scale and speed. A large portion of such information is abundantly available to businesses as well as to the general public by virtue of the "openness" of online social networks, allowing it to be exploited for creating business value. The mobile consumerism is an added dimension to this newly found value creation opportunity. Presented in this paper is a framework and taxonomy of value creation for businesses drawn from openness and mobility in the context of online social networks. |
Updated 03/19/2014