| This is a work-in-progress paper examining privacy concerns in the big data era. The specific context area is through the lens of social media. Social media use is pervasive today and provides a rich environment for analysis of user behaviors and perceptions. As the use of different social networking websites grows, so too does the amount of data that is generated, collected, and potentially analyzed. The boundless collection, storing, analyzing, and sharing of high volume data is an essential technique for the evolving big data technology. In this study, we present a theoretical model, informed by the current literature to test the relationship between the users' big data perception and awareness and their impact on information privacy concerns. Ultimately, we posit that this will impact the quality of the data and its future analysis. This project contributes both to the literature in information privacy and big data by examining the critical interplay of user privacy concerns. |
Updated 03/19/2014