| Past studies have examined health literacy and most of them agree that it is an important issue. Health literacy is defined by U.S. Department of Health and Human Services as "the capacity to obtain, process, and understand basic health information and services needed to make appropriate health decisions." It refers to "a set of skills that people need to function effectively in the health care environment. As marketing directly to consumers grows, more studies on how consumers make those health decisions is important, particularly how their level of health literacy relates to consumers' attitude and ability to understand information from pharmaceutical advertising. In this study, we adopted the Newest Vital Sign test for health literacy and investigated its relationship with involvement and attitude toward pharmaceutical advertising. . |
Updated 03/19/2014