| Many American adults and children struggle to manage their health. Diet and exercise are proven tools to help reduce weight and become healthier, and many people are looking for ways to track both. Currently, there is a limitless supply of web based resources in the forms of websites or applications that are commonly used by people to monitor food intake and exercise. Healthier Days is one of these web based resources. The purpose of this paper is to present a marketing plan that attempts to help Healthier Days generate the broadest exposure possible and establish a stronger presence with consumers. |
Updated 03/19/2014