Contributing Factors for a Successful Super Bowl Commercial - A Recipe for Success

Paul Boland, Rowan University
Jacqueline Hanna, Rowan University
Andrew M. Scarpaci, Rowan University

ABSTRACT
Through statistical analysis, the study attempts to help provide predictions for what a successful Super Bowl commercial would be. By analyzing key factors, surveys, and internet viewership, a prediction on what kind of advertisement can be made for maximum viewership this next Super Bowl Sunday.

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Updated 03/19/2014