| AS1 -> Marketing & Branding | ||
| Time: 8:00AM to 9:30 AM on Saturday, March 29 | ||
| Place: Ballroom E | ||
| Session Chair: Arthur Cheng-Hsui Chen, National Yunlin University of Science and Technology | ||
| Interfering Effectiveness on Customers Perceived Value and Purchase Intention Caused by Commodity Types in Cause-Related Marketing Campaigns | ||
| by: | Lung-Far Hsieh, Da-Yeh University | |
| Yu-Hsuan Chang, Dayeh (Corresponding) | ||
| A Study of the Relationship between Brand Orientation and Performance¡gthe Moderating Effect of Dynamic Capabilities and Brand Internationalization | ||
| by: | Arthur Cheng-Hsui Chen, National Yunlin University of Science and Technology (Corresponding) | |
| Jo-chi Li, (No Affiliation in Address) | ||
| Exploring Value Activities for International Medicine | ||
| by: | Hsin-Chih Kuo, I - Shou University (Corresponding) | |
| Chi-Hsing Tseng, National Pingtung Institute of Commerce | ||
Updated 03/19/2014