A Comparative Analysis of Cloud Computing Providers: Revenue, Service Models, Pricing Models, and Ownership Structure

Mike Madison, Georgia College & State University

ABSTRACT
Since the launch of public cloud computing technologies by top-tier providers such as Microsoft, Amazon, Google, and Salesforce in the early 2000s a variety of mid- and low-tier providers have entered the market. As the breadth and depth of available cloud computing services expand, IT managers must have the ability to make informed judgments about the relative capabilities, service models, and pricing models of top-, mid-, and low-tier providers in order to maximize their organizations' ROI objectives. This study will evaluate the adoption of IaaS service models by top-, mid-, and low-tier cloud computing providers, as classified by annual revenue. Where prior studies have focused on top-tier cloud computing providers or performed limited analysis of "niche" providers, we will identify data from a broad variety of publicly-traded and privately-held providers with annual revenues ranging from less than $1 million to $100 billion.

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Updated 02/21/2015