| AS2 -> Asian Consumer Behavior | ||
| Time: 9:10AM to 10:40 AM on Saturday, July 13 | ||
| Place: Krisan I | ||
| Session Chair: Yuh-Yuan Tsai, National Dong Hwa University | ||
| The Effect of Sensory Cues and Cognitive Load on Willingness to Pay | ||
| by: | Chih-Hui Shieh, National Taichung University of Science and Technology (Corresponding) | |
| I-Ling Ling, National Chiayi University | ||
| Po-Cheng Chen, Chiayi | ||
| The Role of Attachment to Self-designed Product: The Mediator of Involvement in Shaping Evaluation | ||
| by: | I-Ling Ling, National Chiayi University (Corresponding) | |
| Chih-Hui Shieh, National Taichung University of Science and Technology | ||
| The Negative Impact of Low Likability Celebrity Endorsers on Brand Advertising Effect | ||
| by: | Arthur Cheng-Hsui Chen, National Yunlin University of Science and Technology (Corresponding) | |
| Ching-Wen Hsu, National Yunlin University of Science and Technology | ||
Updated 07/09/2013