| In order to effectively recruit college students for marketing positions, organizations need to understand the perceptions and career expectations that these particular students have. The researchers have undertaken this study on student career choice to help Marketing professions develop better recruitment practices for attracting talent and to assist business schools in understanding the career expectations of millennial students enrolled in a business major. The objectives of the study were to understand what expectations students have for their careers, how students perceive different career opportunities specific to the field of Marketing, how students assign importance among factors such as starting salary, work-life balance, benefits, training for development and how their perceptions may influence their career choice decision. |
Updated 02/23/2014