| General self-confidence has been frequently cited as an important construct for understanding consumer behaviors. Consequently, researchers have been developed and validated measures to assess consumer self-confidence and tested its role among other important consumer behavior variables. However, no study has been investigated mobile consumers' self-confidence. The purpose of this research is to develop and validate scales to measure the various dimensions that underlie mobile consumers' self-confidence and to test its role in a nomological network. This research will employ survey methodology. Students will be asked to admin free-response questionnaires among their family member, friends, and colleagues. We are planning to use CFA for the measure development and SEM for the path analysis. |
Updated 02/23/2014