| This paper examines firms' competitive actions and their patterns on social media platforms. Our study builds on literature streams of strategic management and social media related research. To assess firms' competitive actions on social media, we develop a complete set of competitive action categories that can be used for analyzing corporate behavior in social media and perform an empirical study using the complete corporate posts on social media. Results show that firms using social media mainly on five sections and the usage patterns towards Facebook and twitter are different by years. This study provides unique insights on how firms using social media to compete in the industry. |
Updated 02/23/2014