Real-World Application & Usage of IBM Analytics Technology

Robert L. Andrews, Virginia Commonwealth University
Anthony J. Young, IBM Research Division
Penelope K. Gardner, IBM Research Division

ABSTRACT
Faculty in Schools of Business seeking to make statistics more effective will benefit from this session that will begin with the end goal in mind--what are employers looking for a recent grad to be able to do their first day on the job? Building on a foundation of understanding of what is data mining, and how it differs from statistics, the ideal future employee will understand the problem being solved, how technology like IBM SPSS Modeler can be used to solve the problem, and finally communicate that value of the insights gained to the business. This session will include a digestible, impactful demo of how SPSS Modeler can be used in your courses to provide insights.

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Updated 02/23/2014