| MK2 -> Marketing & Public Policy | ||
| Time: 11:30AM to 1:00 PM on Saturday, March 29 | ||
| Place: Reynolds | ||
| Session Chair: Gilles Nakhle, INSEEC Business School | ||
| Relationship Between Health Literacy and Involvement and Attitude Toward Pharmaceutical Advertising | ||
| by: | Kuan-Pin Chiang, Central Connecticut State University (Corresponding) | |
| Anita Jackson, Central Connecticut State University | ||
| Effects of Sex and Fear Appeals on Perception and Intention to Purchase Condoms Among College Students | ||
| by: | Alison Chan, Central Connecticut State University | |
| Ryan Milan, Central Connecticut State University | ||
| Kuan-Pin Chiang, Central Connecticut State University (Corresponding) | ||
Updated 03/19/2014